Hundreds of young filmmakers got creative for WaterAid this weekend, making short films demanding water and sanitation for all.More than 500 films were made for the Cannes Lions-YouTube 48 hour film competition.
Now the judges want to know which film YouTube viewers think should win.
Vote for your favourite here.
Filmmakers had just 48 hours to create a one-minute clip on WaterAid's summer campaign theme, Don't let it drop.
The aim of each film is to encourage viewers to sign WaterAid's new petition demanding that world leaders do not let water and sanitation drop from the international agenda when they meet to review the progress of the Millennium Development Goals in September.
The filmmakers now have one week to get as many people to view their films as possible. Two lucky winners, chosen by the judges based on the creative merit of their film and its popularity with YouTube viewers, will get the chance to go to Cannes and compete in the prestigious Cannes Lions International Advertising Festival.
More than 500 films were uploaded to YouTube, ranging from the no-nonsense (a glass of dirty water which gets dirtier as the film progresses) to the frankly bizarre (talking bottoms and runaway toilets!)
Film makers from as far afield as Korea, the US and Ukraine took part, all inspired by the same compelling WaterAid message for world leaders.
Joe Downie, WaterAid's website manager, said, "This competition has really got people talking and thinking about water and sanitation issues ahead of the important Millennium Development Goals summit in September.
The sheer number of entries has been amazing, while we've been knocked out by the range of creative approaches and the high standard of the films."
Beth Jepson, Video Production Officer at WaterAid, said: "This is a great opportunity for WaterAid to engage young filmmakers with our work, and for us to be able to explore the power of this social media platform in reaching new audiences around the world."
Useful info:
Official voting is now open at http://www.youtube.com/canneslions
Discuss and share your favourite films on Twitter using the #canneslions and #48hContest tags
Sign the Don't let it drop petition at http://www.wateraid.org/drop
See the film brief at http://www.wateraid.org/canneslions
0 comments:
Post a Comment