Tuesday, 17 November 2009

Welcome to how the other half of the world lives

One of London's most popular public toilets will be transformed beyond all recognition on Thursday 19 November, World Toilet Day, to resemble some of the most hellish loos on earth.

Life without a proper toilet is a reality for 2.5 billion people in the developing world. For one morning only, members of the public are being invited to see for themselves the kind of squalid toilet environment that billions across Africa and Asia have to live with every day.

To raise awareness of the global sanitation crisis, WaterAid and award-winning ad director Kit Lynch-Robinson are creating a chilling scene in the Hyde Park Corner men's toilets – complete with rubbish dump, maggots, rusted pipes, a stagnant stream and a unique toilet scent, Eau de Toilet.

Members of the public will be able to experience the paradox between the above-ground world of London’s beautiful Hyde Park and the loos below, as two very different worlds are brought together.
The toilets will be open between 9.30 and 11am and are located near Albert Gate and Queen Elizabeth Gates (nearest tube: Hyde Park Corner).

Contact chloeirvine@wateraid.org for more information or visit the WaterAid website.

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